As photography student putting my self through art school, I worked for JC Penny Portrait studio. Their photography is shot in the studio, with preset lighting that could move up or down based on height, and turn on and off a hair light, and a directional light. The lighting had options but was quite limited and all pre set calculations; of course limiting the lighting options, kept the length of the photo sections shorter. Unfortunately, that is the assembly line side of photography and is what most Americans go to for quick and cheep photos, and sadly they are also cookie cuter and impersonal. The studio’s do try for the “precious moments” unfortunately, they fall short of the personal and unique moments.
Other studios like Monica Cubberly-Early Custom and Design Portraiture take a bit more effort to make their clients at home and comfortable. They focus the studio on the clients making sure there are refreshments and little comforts like, plush quilts, soft music, and clean fresh smells (Cubberly-Early, 2005) . These nuances’ go a long way in capturing real smiles and true moments.
Unfortunately, for some like myself and Duenkel Portrait Art make the studio comfortable just is not enough. Duenkel Portrait Art prefer to shoot on location capture the real laugher, and places that mean something to the clients (Duenkel, 2005). Sure sometimes being at someone’s home can be a bit of a challenge, but it pushes one creative limits and helps set pace with the ever changing trends. This dose mean one has to carry supplies to locations such as a couple lights and reflectors and a few props like tooling or claps and perhaps as sheet or two, but still less than in studio. One would also have to be pretty good with Photoshop to help polish off the finish products, but over all everyone will be much happier.
By: Mandy Chenoweth, BFA owner of Focal Point Imaging http://focalpointimaging.org and
Member of Professional Photographers of America since 2009 http://www.ppa.com
Monica Cubberly-Early Custom and Design Portraiture, http://www.monicacubberly-early.com
Cubberly-Early, Monica. The heart of the matter: How to capture the essence of your subjects.June 2005. Found March 26, 2011 at http://www.ppmag.com/articles/29/The-heart-of-the-matter-How-to-capture-the-essence-of-your-subjects.php
Duenkel Portrait Art web site http://www.duenkel.com/families/index.html
Duenkel, Fuzzy. Look homeward: The benefits of photographing anywhere but your studio. May 2005. Found March 26, 2011 at http://www.ppmag.com/articles/14/Look-homeward-The-benefits-of-photographing-anywhere-but-your-studio.php